A defensible 12-month digital roadmap for vendors selling to the federal government — accessibility, bilingual, SEO, content, and procurement-credibility milestones.
**Month 1-2:** Accessibility + bilingual audit, NCR-SEO baseline, procurement-credibility audit.
**Month 3-4:** Remediation, bilingual rebuild, capability-statement design.
**Month 5-6:** Vehicle-by-vehicle landing pages, past-performance documentation rebuild.
**Month 7-8:** FR content parity sweep, FR-side SEO build.
**Month 9-10:** Procurement-officer-targeted content layer (NAICS-aligned guides, vehicle explainers, SO/SA explainers).
**Month 11-12:** Quarterly accessibility recheck, FR parity recheck, ongoing SEO + content production.
Track: branded-SERP top-1 share (your vendor name + procurement-relevant qualifiers), accessibility-conformance score (auto + manual sample), FR-parity coverage (URL-level), past-performance freshness (% of references updated in last 12 months), capability-statement download volume (downloads per quarter), and procurement-officer time-on-page on team and capability pages. Vanity SEO metrics (blog traffic, Domain Rating) are second-order at best for federal vendors.
Roughly: 25% accessibility + bilingual baseline (front-loaded months 1-4), 25% past-performance documentation + capability-statement design (months 3-7), 30% SEO + content production (months 5-12), 10% maintenance + parity (ongoing), 10% strategic reserve for opportunistic content (e.g. a major procurement-policy change you want to comment on).
CAD $90,000 - $250,000 for a full-spectrum federal-vendor digital build, depending on starting state.
Frame it as a corporate-credibility insurance program. The cost of one lost RFP technical-evaluation point on a $5M file is significant.
Yes — but the accessibility + bilingual baseline should not be phased. Those are pass/fail.