Federal evaluators visit your corporate website during technical scoring. Most vendor sites are built for marketing, not for procurement evaluation — and lose evaluation points before the proposal is read. Here's how to engineer your corporate site for the federal procurement reader.
1. **Home (10 sec)** — confirms vendor is real, NCR-credible, federally-oriented. 2. **About / team (20 sec)** — confirms named senior personnel, evaluable bios, government-relevant credentials. 3. **Capability statement / services (25 sec)** — confirms NAICS-aligned coverage and capability claimed in the proposal. 4. **Past performance (20 sec)** — confirms references claimed are real and verifiable. 5. **Accessibility / bilingual posture (15 sec)** — confirms vendor lives the standards they're being asked to deliver against.
Lose any of these and your technical score drops.
**Build:** Capability statement (downloadable accessible PDF), team page with named senior personnel and clearance/credentials signaling, past-performance references with verifiable detail, vehicle/standing-offer page listing every active SO/SA, accessibility statement, French parallel.
**Remove:** Demo CTAs, 'Schedule a 15-minute consultation' calendly widgets, pricing tier cards, customer testimonial videos, blog posts about marketing fluff (keep blog posts about substantive policy, methodology, and procurement-relevant analysis).
Usually no — duplicate sites create maintenance burden and dilute domain authority. Better to build a corporate site that serves both readers, with clear federal-vendor sections.
Only if it's substantive — policy commentary, procurement-relevant analysis, or named project announcements. A press page that hasn't been updated in 18 months hurts credibility.