Specialist SEO for Canadian dental practices — family, cosmetic, orthodontic, implant. 12 years of dental-vertical results.
Dental SEO has a unique structure: high local intent (98% of new patients live within 5km of the practice), high commercial value per new patient (lifetime value of $4,500-$12,000+ for a family of four), strict CDA and provincial regulator advertising rules, and a local 3-pack that consumes 70%+ of all clicks for queries like 'dentist near me' and 'family dentist [neighbourhood]'. Generic SEO playbooks that work for ecommerce or B2B don't transfer — dental SEO is fundamentally a Google Business Profile, review acquisition, and local content problem. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Most of the pages competing for this term are 18-month-old marketing sites; we are not. Every recommendation here comes from work we have actually shipped, not theory.
Five signals matter most. (1) Complete Google Business Profile with all relevant categories (Dentist, Cosmetic dentist, Pediatric dentist, Orthodontist, Endodontist as applicable), 80+ professional photos including the office, equipment, and the dental team, and weekly Posts about new technology, community events, and patient education. (2) Structured review acquisition workflow — texting every patient 24 hours after visit with a one-tap GBP review link grows reviews 6-10/month and lifts your local pack ranking within 90 days. (3) Service-specific landing pages for every procedure (general dentistry, cleanings, fillings, root canal, implants, Invisalign, veneers, whitening, emergency dentistry) — not one 'Services' page. (4) Neighbourhood-specific landing pages (one per neighbourhood you serve). (5) Schema.org Dentist + MedicalBusiness + AggregateRating + Service markup throughout.
Family dentistry (volume play, GBP-driven). Cosmetic dentistry (high-value per case, content-and-photography heavy). Orthodontics (long sales cycle, parent-decision-driven content). Pediatric dentistry (parent-driven decisions, brand-of-trust positioning). Implant specialists (very high LTV per case, deep educational content essential). Periodontics and endodontics (specialist referral patterns, B2B-to-dentist content layered with consumer-facing local SEO). Each specialty has a different keyword universe, conversion path, and content cadence.
Every province's dental regulator (Royal College of Dental Surgeons of Ontario, College of Dental Surgeons of British Columbia, Alberta Dental Association and College, Ordre des dentistes du Québec, etc.) publishes advertising standards. Common prohibitions: comparative-superiority claims, guarantee of outcomes, before/after photography without explicit signed consent and disclosure, and pricing claims that are misleading. Our content workflow includes a regulatory review step before publication.
Single-location family practice in mid-competition city: $1,800-$3,500/month. Multi-location practice or single high-end cosmetic/implant practice: $3,500-$6,500/month. Multi-specialist DSO or large multi-location group: $6,500-$15,000/month. The biggest single cost variable is professional photography — a serious dental SEO engagement requires 80+ professional photos at engagement, with quarterly refreshes.
Most Canadian dental practices see meaningful local pack ranking improvement within 3-4 months and substantial new-patient booking growth by month 6-7.
Yes. We have shipped orthodontics, cosmetic dentistry, implant, periodontics, and pediatric dental engagements. Each specialty has a tailored playbook.
A complete, actively-managed Google Business Profile combined with structured review acquisition. These two signals consistently outweigh website-side SEO for dental local pack rankings.
No legitimate SEO firm guarantees rankings — Google explicitly warns against agencies that do. We guarantee our deliverables (content, links, GBP work, technical fixes) and we report on ranking and lead-volume movement transparently every month.