Specialist SEO for Canadian optometry practices — exam bookings plus frame and contact lens sales.
Optometry in Canada has a dual revenue stream: insured eye exams (provincial coverage varies) and retail optical sales. SEO must serve both — patients searching 'eye exam near me' have different intent than those searching 'designer eyeglasses Ottawa' or 'best progressive lenses'. Dry eye treatment, myopia management for children, and specialty contact lens fitting are emerging high-value niches with low competition. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Service-specific pages (comprehensive exam, dry eye treatment, myopia management, specialty contacts, low vision, post-LASIK), brand-specific frame pages where retailing premium frames, and structured online booking with insurance verification.
Single-doctor optometry practice: $1,500-$2,800/month. Multi-doctor practice with retail optical: $2,800-$5,500/month. Multi-location optometry group: $5,500-$12,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped optometrist seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Both, with separate landing pages for each — they attract different searchers with different intent.