Specialist SEO for Canadian auto dealerships — new, used, service, parts.
Auto dealerships have four distinct profit centers (new vehicle sales, used vehicle sales, service, parts/F&I) each with separate SEO needs. New-vehicle SEO is constrained by OEM compliance rules and digital co-op spend. Used-vehicle SEO is inventory-driven (each VDP is a unique landing page). Service SEO is local-pack-driven. SEO must coordinate across all four. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Inventory-driven VDP optimization, model-year-trim landing pages for new inventory, dealer group brand pages where multi-rooftop, service department landing pages with online booking, and finance/leasing landing pages.
Single-rooftop dealership: $2,500-$5,000/month. Multi-rooftop dealer group: $5,000-$15,000/month. Large dealer group (10+ rooftops): $15,000-$50,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped car dealership seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Yes — completely separate landing pages, separate KPIs, often separate GBP listings where rules allow.