Specialist SEO for Canadian orthodontists — long sales cycle, parent-decision-driven.
Orthodontic conversion paths are 60-180 days from first search to consultation. Parents research extensively, compare 3-5 practices, and convert on a combination of trust signals (review volume, before/after photography, practitioner credentials), convenience (location, hours, financing), and treatment philosophy (Invisalign-first vs traditional, in-house vs referral, pediatric specialty depth). SEO content that wins must speak to all three. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Most of the pages competing for this term are 18-month-old marketing sites; we are not. Every recommendation here comes from work we have actually shipped, not theory.
Yes. They attract different searcher demographics with different conversion paths and warrant separate landing pages and content tracks.