AEO services for Canadian businesses. Winning featured snippets, People Also Ask placements, and voice search results with transparent methodology.
**1. AEO opportunity audit.**
We audit your current keyword footprint to identify: - Queries where you rank in top 10 but not in featured snippets (highest ROI opportunities) - Queries with People Also Ask boxes where you don't appear - Voice-search-friendly queries where you have content but suboptimal structure - Knowledge panel and entity opportunities
**2. Content restructuring for direct-answer extraction.**
We restructure priority content with: - Question-format H2/H3 headings - Direct 40-100 word answer paragraphs immediately after each heading - Comprehensive related-question coverage on each page - List, table, and step-by-step format conversion where appropriate
**3. FAQ and HowTo schema implementation.**
Properly-coded FAQ schema and HowTo schema to maximize rich result eligibility.
**4. People Also Ask coverage expansion.**
Addressing the full question family around each priority topic — not just the obvious questions, but the related and follow-up questions surfaced by AlsoAsked, AnswerThePublic, and Google's PAA itself.
**5. Voice search optimization.**
- Conversational long-tail query targeting - Mobile-first design (voice search is overwhelmingly mobile) - Natural language answer phrasing - Local query optimization for "near me" voice queries - Speakable schema where applicable
**6. Monthly tracking and iteration.**
- Featured snippet wins/losses tracking - People Also Ask appearance tracking - Voice search ranking estimation - Click-through rate impact measurement - Iteration based on results
- Guarantee specific featured snippet wins (no one can; the algorithm changes) - Use schema spam (over-implementing schema in ways that violate Google guidelines) - Sell AEO as separate from broader SEO when it should be integrated - Promise voice search "rankings" (voice search returns single results, not ranked positions) - Lock clients into long contracts
**As an add-on to existing SEO retainer:** $500/month additional, covering opportunity identification, content restructuring, schema implementation, monthly tracking.
**As primary engagement:** starts at $2,500/month covering AEO + supporting SEO work.
**Project-based AEO audit:** $1,500-$5,000 depending on site size. Includes: - Featured snippet opportunity analysis - People Also Ask coverage analysis - Schema implementation recommendations - Voice search optimization roadmap - Priority page list with restructuring briefs
**Featured snippet wins** (when you already rank top 10 for the query):
- Months 1-2: Content restructuring and schema deployment - Months 2-4: First featured snippet wins on optimized pages - Months 4-12: Sustained snippet wins across multiple priority queries
**People Also Ask placements:**
- Often faster than featured snippets — appearances within 4-12 weeks of content optimization - Multiple appearances per topic page after content cluster development
**Voice search visibility:**
- Difficult to measure precisely (no public ranking data) - Indirect indicators: increasing branded mentions in voice queries, increasing referral traffic from voice-driven sources
**Note:** AEO results require ranking in the top 10 organic results first. If your priority queries don't rank top 10 yet, we'd start with foundational SEO before adding AEO investment.
AEO targets the direct-answer features (featured snippets, People Also Ask, voice search) that have grown to dominate modern SERPs. SEO targets the broader 10 organic ranking positions. The same content can win both — strong AEO content typically also ranks well organically.
Usually yes for commercial and comparison queries (snippets create curiosity for deeper exploration). Sometimes mixed for purely informational queries (where snippet fully answers the question). Net effect varies by query type but is typically positive.
If you already rank top 10 for the query: typically 4-8 weeks of content restructuring. If you don't rank top 10 yet: 3-6+ months to first reach top 10, then additional weeks to win the snippet.
Not precisely. Voice assistants return single results without public ranking data. Indirect tracking (referral traffic patterns, branded query lift, conversion attribution) provides directional insight.
Almost always yes — modern SERPs are increasingly dominated by direct-answer features. Without AEO investment, you're competing for shrinking traditional 'blue link' real estate while competitors capture the snippet/PAA placements above your results.