Specialist SEO for Canadian mortgage brokers — purchase, refinance, renewal.
Mortgage is a high-LTV recurring relationship — every signed deal generates renewal opportunity in 5 years plus referral velocity. SEO must serve three distinct buyer journeys: first-time buyer (research-heavy, 90+ day cycle), refinance/renewal (rate-shopping, 30-day cycle), and alternative-lending/credit-challenge (high-margin, urgent). Provincial regulator rules (FSRA, FCNB, MBABC, etc.) apply to rate quotes and product comparison. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Buyer-journey-specific pages (first-time buyer, refinance, renewal, switch, pre-approval, alternative lending, B-lender, private), program-specific pages (CMHC, Genworth, FHSA, RRSP HBP), and current rate-environment content.
Solo mortgage agent: $1,200-$2,500/month. Mid-size brokerage: $2,500-$6,000/month. Large multi-office brokerage: $6,000-$15,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped mortgage broker seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
With careful caveats and frequent updates — stale rate content damages trust and can violate disclosure rules. Updated weekly minimum.