Specialist SEO for Canadian insurance brokers — auto, home, commercial, life.
Insurance search is quote-comparison-driven. Searchers want a quote in 30 seconds; the broker that captures the lead first usually wins it. SEO must deliver into a structured online quote flow, not a generic contact form. Provincial regulator rules (RIBO Ontario, AIC Alberta, GIAA BC, Chambre de l'assurance Quebec) apply. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Line-specific pages (auto, home/condo, commercial, life, disability, critical illness, travel, group benefits), niche-specific pages where specializing (high-risk auto, classic car, contractor liability, restaurant insurance), and structured quote forms with carrier comparison.
Single-producer brokerage: $1,500-$3,000/month. Mid-size brokerage: $3,000-$7,500/month. Large multi-office brokerage: $7,500-$15,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped insurance broker seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Structured online quote forms with carrier comparison output. Traffic-to-quote-to-bind drops 60%+ when contact is a generic form.