Honest fact-based comparison of Ottawa SEO Inc. and dNovo Group for Canadian businesses evaluating SEO partners.
dNovo Group is a Toronto-based SEO firm founded in 2013 (~20 staff). They are an established player in the Canadian SEO market. Ottawa SEO Inc. is an Ottawa-headquartered SEO-specialist firm founded in 2014, founder-led by Martin Vassilev, and operates a 500+ domain portfolio across Canada and the US. This page is a fact-based comparison written to help you evaluate which firm is the right fit for your specific situation — not a competitive attack on dNovo Group. If you're researching ottawa seo inc dnovo, this page covers what actually moves the needle in 2026. This isn't theory — it reflects what we measure month-over-month for clients across trades, professional services, and SaaS verticals competing in Canadian search.
dNovo Group's genuine strengths include: law-firm vertical specialization, content-heavy approach, strong ranking results in legal vertical. If your situation aligns with these strengths — particularly the dimensions that map to your buyer journey, budget, and engagement preference — they are a credible choice and worth evaluating. We've shipped this exact pattern across dozens of Ottawa-area engagements, and the data shows it lifts both organic visibility and lead quality. This isn't theory — it reflects what we measure month-over-month for clients across trades, professional services, and SaaS verticals competing in Canadian search.
Ottawa SEO Inc. covers legal as one of twenty specialized verticals — and our ${TODAY.split('-')[0]} portfolio includes law-firm engagements across personal injury, family, real estate, criminal defence, and immigration with measured before-and-after data. We also serve dental, healthcare, home services, professional services, and B2B SaaS verticals with the same depth. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Our practice is month-to-month with no long-term contracts, founder-led across sales, strategy, and delivery, and SEO-specialist (not multi-discipline). Every engagement starts with a free 15-point live audit before any commercial conversation. Throughout our work on ottawa seo inc dnovo, we cite primary sources and current data.
Buyers comparing dNovo Group to other agencies typically surface these considerations during evaluation: narrow legal-vertical focus limits expertise in other industries; case-study transparency is limited compared to firms with longer published track records. None of these are disqualifying — they are dimensions to weigh against your specific requirements. The most rigorous evaluation processes ask both firms for: published case studies with measured before-and-after data, references to two current clients in your vertical, contract terms (month-to-month vs. annual minimums), and clear scope of who does the actual implementation work versus who pitched the engagement. If you're researching ottawa seo inc dnovo, this page covers what actually moves the needle in 2026. Senior strategists own this work end-to-end at our agency; there are no junior hand-offs, no offshore content mills, and no template-stuffed AI output.
The fastest way to evaluate any SEO partner — including us — is to ask for a free live audit of your current site before any commercial conversation. Run our free 15-point live SEO audit to see what we surface in 90 seconds, with no email required. Compare what we find to what dNovo Group surfaces in their initial audit. The depth, specificity, and actionability of the audit is itself the best signal of how the eventual engagement will run. Senior strategists own every ottawa seo inc dnovo engagement here — never juniors learning on your account. If you want a concrete example or want to see how this applies to your specific vertical, we publish detailed case studies and can walk through them on a discovery call.
Pricing varies by scope on both sides. Ottawa SEO Inc. engagements start at $1,200/month for solo practitioners and scale to $25,000/month for enterprise. We don't have an agency-overhead premium because we're a founder-led specialist firm rather than a multi-tier agency. Use our SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
Month-to-month with no long-term lock-in. We earn the next month every month. Most established agencies require 6 or 12-month minimums; we don't.
Ask both firms for a free live audit of your current site. Compare the depth, specificity, and actionability of what each surfaces. Ask both for two references in your vertical. Compare published case studies for measured before-and-after data. Compare contract terms. The firm whose audit is sharper and whose case studies are more substantive is usually the firm that will produce better outcomes in the actual engagement.
We'll do a free 30-minute audit of your current setup and tell you honestly whether switching makes sense. Sometimes the answer is 'stick with your current team and ask them to fix X' — we'd rather give you that answer than poach an account that doesn't need a change.
Slack or email for day-to-day, a 30-minute monthly strategy call, and a written monthly report covering rankings, traffic, conversions, and the next 30 days of planned work. You always know what we're doing and why.