Thirty SEO templates, frameworks, and worksheets we actually use on Canadian client engagements — keyword research through monthly reporting. Each template is documented with named inputs, named outputs, and the exact workflow we run with it.
Most SEO 'template' content describes an idea and asks you to imagine the worksheet. This library is the opposite — every template is documented with the named inputs it consumes, the named outputs it produces, the in-house workflow we run with it, and the validation gate that catches errors before the template ships.
We ship these templates internally on every Canadian client engagement. The version published here is the same version we use, with sample data anonymized but the column structure, formula logic, and decision rules unchanged. Everything is plain CSV / Sheets / JSON — no proprietary tooling required to use them.
Each template page describes one template in detail: the named inputs it expects, the named outputs it produces, the workflow stage it belongs to, and the failure modes it prevents. Copy the column structure into your own Sheets / Airtable / Notion / Excel — the templates are framework specifications, not file downloads, so they survive across the tool your team actually uses.
The templates are designed to fit together. Keyword research feeds the content brief. The brief feeds the writer. Output feeds the on-page audit. The audit feeds the monthly report. Used as a system, the templates produce auditable provenance from query selection through measured citation outcome — which is the AEO-era posture clients increasingly demand.
**Discovery and planning:** Keyword Research Template, Topic Cluster Map, Competitor Gap Analysis, FAQ Research, Site Architecture, URL Structure Decision Tree.
**Content production:** Content Brief, Title Tag Formula Sheet, Meta Description Formula Sheet, Content Calendar.
**Technical execution:** Schema Implementation, Technical Audit Checklist, Robots.txt + Sitemap, Redirect Mapping, Internal Linking Map, Core Web Vitals Tracker, Log File Analysis, Structured Data Validator, Duplicate Content Resolver, International SEO.
**Off-page:** Link Prospecting Sheet, Outreach Email Templates, Anchor Text Distribution Tracker.
**Local:** Google Business Profile Template.
**Reporting and operations:** Monthly SEO Report, Ranking Report, Monthly Content Audit, AI Overview Citation Tracker, Client Onboarding, On-Page SEO Audit.
Each base template adapts to a vertical context with named overrides — different licence-disclosure rules for trades, different regulator-citation patterns for legal and health, different schema priorities for ecommerce. We document the vertical-specific overrides on each application page:
- SEO templates for B2B SaaS companies - SEO templates for ecommerce stores - SEO templates for professional services firms - SEO templates for local services contractors - SEO templates for healthcare practices - SEO templates for real estate brokerages - SEO templates for law firms - SEO templates for financial services firms
Templates that benefit from city-level customization — GBP optimization, local citation prospecting, neighbourhood-level keyword research:
- SEO templates for Ottawa — Ontario - SEO templates for Toronto — Ontario - SEO templates for Montreal — Quebec - SEO templates for Vancouver — British Columbia - SEO templates for Calgary — Alberta - SEO templates for Edmonton — Alberta - SEO templates for Winnipeg — Manitoba - SEO templates for Halifax — Nova Scotia - SEO templates for Quebec City — Quebec - SEO templates for Hamilton — Ontario
- Keyword Research Template — intake-to-priority-list workflow - Content Brief Template — writer brief that ships citation-eligible copy first time - On-Page SEO Audit Template — structured per-URL audit pass that produces a fix list - Internal Linking Map Template — designing a hub-and-spoke linking architecture for a topic - Schema Implementation Template — shipping schema across a site without per-page invention - Google Business Profile Template — auditing and rebuilding a GBP listing for citation strength - Link Prospecting Sheet — running a structured link-acquisition campaign with measurable conversion - Technical Audit Checklist — annual or pre-engagement comprehensive technical audit - Monthly SEO Report Template — consistent monthly client reporting that builds renewal trust - Competitor Gap Analysis Template — structured 5-competitor SERP-share + content-gap pass - Topic Cluster Map Template — planning a 20-50 page topical-authority cluster - FAQ Research Template — building real user-question Q&A for FAQPage schema - Title Tag Formula Sheet — consistent title-tag construction across a site without one-off invention - Meta Description Formula Sheet — writing CTR-optimized descriptions at scale - URL Structure Decision Tree — deciding URL hierarchy for a new site or migration - Redirect Mapping Template — running a site migration without losing organic equity - Site Architecture Template — planning the IA for a new site or major redesign - Content Calendar Template — running a 12-month content production schedule - Anchor Text Distribution Tracker — monitoring anchor diversity for a key money page - Ranking Report Template — consistent weekly rank tracking with delta highlights - Core Web Vitals Tracker — monitoring CWV per page template (not per URL) for fix priority - Log File Analysis Template — diagnosing crawl issues with server logs - Outreach Email Template — structured outreach for guest-post / resource-page / digital PR - Client Onboarding Template — consistent 30-day onboarding for new SEO retainer clients - Monthly Content Audit Template — monthly check for content decay and refresh priority - AI Overview Citation Tracker — tracking AI Overview citation share against named competitors - Structured Data Validator Template — ongoing validation for site schema after every content change - Robots.txt and Sitemap Template — shipping robots + sitemap with explicit AI-bot allowlist - International SEO Template — shipping multi-language / multi-region SEO without ranking cannibalization - Duplicate Content Resolver — diagnosing and fixing duplicate-content patterns at scale
The framework specifications (column structures, formula logic, decision rules) are published in full on each template page. We don't host file downloads — the templates are designed to survive across whatever tool your team uses (Sheets, Excel, Airtable, Notion). For client engagements, we configure pre-built versions of all 30 templates inside the client's own Workspace.
Yes. These are the same templates we run on every Canadian client engagement. The published version has sample data anonymized but is otherwise identical.
Material updates ship quarterly with the AEO Quarterly Citation Tracker and the Generative Engine Optimization adoption benchmark. Minor updates ship as needed — typically within 30 days of any AI-bot crawler change, schema-spec change, or major Google AI Overview behaviour shift.
Yes — the underlying frameworks are market-neutral. The specific licence-disclosure, regulator-citation, and currency conventions are Canadian by default and need swapping for other markets, but the column structures, decision rules, and workflow stages are universal.