Specialist SEO for Canadian salons and spas — hair, nails, beauty, spa bookings.
Salon and spa SEO is reputation-and-portfolio driven. Customers choose on Google reviews (volume + recency), Instagram-style portfolio depth on the GBP, service-specific photography (a great balayage photo sells balayage), and easy online booking. Service-specialty pages (balayage, lash extensions, microblading, dermaplaning, hot stone, deep tissue) convert better than generic 'hair salon' or 'spa' pages. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Service-specialty landing pages with portfolio depth, complete GBP with weekly photo uploads, structured online booking (Booksy, Vagaro, Square, Mindbody), and service-specific Instagram cross-promotion.
Solo stylist or small salon: $600-$1,500/month. Mid-size salon: $1,500-$3,500/month. Large multi-location salon/spa: $3,500-$10,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped salon seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Yes — adding structured online booking lifts conversion 35-60% for the same traffic.