Specialist SEO for Canadian B2B SaaS — programmatic, alternatives/vs, integrations, JTBD.
B2B SaaS SEO is the most strategically distinct vertical. Buyers research extensively, evaluate against 3-7 alternatives, and convert through self-serve trials or sales-led demos. The four highest-ROI page types are: alternatives/vs pages (comparison-stage intent), integrations pages (workflow-stage intent), feature pages (consideration-stage intent), and JTBD content (problem-stage intent). Most SaaS companies underinvest in alternatives/vs and integrations pages. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Alternatives/vs landing pages (one per major competitor), integrations landing pages (one per integrated tool), feature-specific landing pages, JTBD content pillars, and programmatic-content infrastructure for high-volume long-tail capture.
Early-stage SaaS: $3,000-$6,000/month. Series A/B SaaS: $6,000-$15,000/month. Growth-stage or enterprise SaaS: $15,000-$50,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped saas seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Alternatives/vs pages targeting your 5-10 most-evaluated competitors. These convert at 3-8x your blog traffic.