Specialist SEO for Canadian roofing contractors — storm response plus premium re-roof sales.
Roofing has the highest average order value of any home-services vertical ($8,000-$45,000+ per job) and the most volatile demand (storm-driven spikes plus seasonal patterns). SEO must serve both reactive ('roof leak repair [city]') and considered ('best roofing companies [city]', 'metal roof cost Canada') search behaviour. Insurance-claim handling is a high-value sub-niche. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Service-specific pages (asphalt shingles, metal roofing, flat roofing, commercial, repair, emergency tarp, insurance claim), brand-specific pages for premium materials (GAF, IKO, BP, Owens Corning, Malarkey, standing seam metal), warranty and IICRC certification content, and 'cost' content with realistic Canadian pricing ranges.
Owner-operator roofing contractor: $1,500-$2,800/month. Mid-size operation (10-25 crew): $2,800-$6,500/month. Large multi-region roofing company: $6,500-$15,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped roofer seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Both, on separate landing pages. Storm-response keywords drive volume; premium re-roof keywords drive margin.