Specialist SEO for Canadian physiotherapy clinics — referral source mix, insurance verticals, sports rehab.
Physiotherapy in Canada is shaped by funding sources: extended health plans, ICBC and WSIB in BC and Ontario, provincial MSP/OHIP coverage where applicable, and MVA (motor vehicle accident) claims. Each funding stream has its own search behaviour and conversion path. Sports rehab patients search differently than post-surgical rehab patients than pelvic floor patients. Generic 'physio near me' content underperforms because it doesn't match any single search intent precisely. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped.
Funding-stream-specific landing pages (ICBC, WSIB, MVA, extended health), condition-specific pages (rotator cuff, ACL, lower back, sciatica, plantar fasciitis, frozen shoulder, vertigo, pelvic floor), strong review acquisition (15+ reviews/month achievable), and structured booking that pre-qualifies funding source.
Single-clinic practice: $1,800-$3,500/month. Multi-clinic group: $3,500-$7,500/month. Hospital-affiliated or post-surgical specialist: $7,500-$15,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped physiotherapy seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Yes. These funding-stream pages have unique keyword universes and we build separate landing pages for each.
Review velocity combined with online booking ease. Together these two outweigh most website-side SEO factors.