Specialist SEO for Canadian personal injury law firms — the highest-LTV legal vertical.
Personal injury is the highest-LTV legal vertical in Canada. A signed motor vehicle accident file is worth $15,000-$80,000+ in fee revenue. A serious slip-and-fall is worth $8,000-$40,000. Long-term disability and class action files are worth more. Because the per-file value is so high, competitive intensity for personal injury keywords in Toronto, Vancouver, Calgary, and Edmonton is among the highest in any Canadian SEO vertical. Top-3 ranking on 'personal injury lawyer Toronto' typically requires DR 50+, a deep practice-area content library, and 12-18 months of sustained link acquisition. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Most of the pages competing for this term are 18-month-old marketing sites; we are not. Every recommendation here comes from work we have actually shipped, not theory.
Solo or boutique PI firm in mid-size city: $3,500-$5,500/month. Mid-size PI firm in Toronto, Vancouver, or Calgary: $6,500-$12,000/month. Large multi-office PI firm: $12,000-$25,000/month.