Cannibalization happens when two or more pages on your site target the same query and split rank-equity. Detection: GSC Search Performance filtered to the query, count distinct landing pages with > 0 impressions. Fix: identify the canonical
Cannibalization happens when two or more pages on your site target the same query and split rank-equity. Detection: GSC Search Performance filtered to the query, count distinct landing pages with > 0 impressions. Fix: identify the canonical page, redirect the others or canonical-tag them, internal-link the survivors to the canonical. Verify: 30 days post-fix, the canonical's rank-equity should consolidate.
Inputs vary by methodology stage. For this framework specifically, expect to need: a primary query set (typically 50-500 queries), a competitor URL set (3-5 competitors), GSC export covering 90+ days, and access to a rank tracker for ongoing monitoring.
For research engagements where input data is incomplete (e.g., new domain without GSC history), the framework adapts by leaning more heavily on competitor data and inferred-query reconstruction. The output is less precise but still actionable.
The framework produces a structured assessment with: a prioritized recommendation list, a confidence score per recommendation, and a documented decision rationale per priority.
The output feeds downstream into the content brief template (which consumes priority signals to drive editorial calendar) and the monthly SEO report template (which tracks progress against the priority list over time).
The most common failure mode this framework prevents: optimizing for surface metrics (search volume, difficulty score) rather than underlying intent and opportunity. Surface metrics are convenient summaries but routinely misalign with actual ROI — the framework forces explicit attention to the underlying drivers that surface metrics paper over.
Pair this framework with the keyword research template for the spreadsheet structure. For implementation in client work, the content brief template consumes the output as input.
Yes — most of the framework can be executed with GSC + a free keyword tool. Premium tools (Ahrefs / Semrush) accelerate execution but don't change the framework structure.
For a 50-query priority set: 4-12 hours of senior SEO time. For a 500-query set: 20-40 hours.
AEO citation eligibility is downstream of correct query targeting + content structure. The framework's intent-classification step is critical for AEO — informational and investigative queries are where AEO citation upside lives.