SEO, content, and lead-generation work built specifically for law firms — with awareness of LSO and provincial-bar marketing rules.
Legal SEO is one of the most competitive verticals in the country and one of the most regulated. We work within the Law Society of Ontario's marketing rules, every recommendation we make is defensible, and we have over a decade of experience generating qualified leads for litigation, family, real estate, and corporate practice areas.
• Practice-area landing pages built around how prospective clients actually search (problem-led, not service-led). • Local citations, lawyer-directory profiles, and Google Business Profile optimization for every office location. • Reputation management: structured review-acquisition workflows that respect LSO advertising rules. • Long-form content (5,000+ words) on settlement ranges, statute interpretations, and process explainers — the kind of content that earns featured snippets and AIO citations. • Conversion tracking on form submissions, calls, and live chat with attribution back to the originating channel.
law firm marketing engagements typically run between CAD $2,500 and $12,000/month depending on geography, competition, and scope. See our SEO pricing reference and local SEO pricing for full ranges, or use our SEO cost calculator to scope your specific situation.
Every engagement starts with a 30-minute discovery call. If we are a fit, we send a written scope and a quarterly retainer. We work with law firm marketing clients across Ontario, Quebec, BC, and Alberta, with most engagements running 12 months or longer.
We deliberately limit how many law firm marketing clients we accept in a given metro at a time — we will not represent direct competitors in the same Map Pack. If a competitor is already a client, we will tell you on the first call.
If you are evaluating SEO and digital marketing for your law firm practice, book a discovery call or run a free SEO audit to baseline your current state.
Most law firm marketing engagements run CAD $2,500–$12,000/month depending on geography and competitive intensity.
Map Pack and local-pack improvements typically appear within 60–90 days; organic ranking improvements for competitive head terms typically take 6–12 months.
No. We disclose any potentially conflicting clients on the first call and decline engagements that would represent direct competitors in the same Map Pack.