Specialist SEO for Canadian general contractors — renovation, remodel, additions, custom build.
General contracting attracts high-AOV but slow-converting leads ($25,000-$500,000+ projects, 60-180 day decision cycles). Buyers research extensively, compare 3-7 contractors, and convert on a combination of project portfolio depth, review profile, and design-build capability. SEO must drive in-depth project gallery engagement, not quick contact-form fills. Ottawa SEO Inc. has operated continuously since 2014 — twelve years of compounding ranking wins across a 500+ domain portfolio managed by founder Martin Vassilev. Every recommendation here comes from work we've shipped. Our recent general contractor seo engagements informed every recommendation on this page.
Project-type landing pages (kitchen reno, bathroom remodel, basement finish, addition, custom build, exterior reno, condo reno, heritage reno), project gallery pages with full project documentation, design-build process content, and HCRA/Tarion warranty content for new builds in Ontario.
Owner-operator GC: $1,800-$3,500/month. Established mid-size contractor: $3,500-$7,500/month. Custom home builder or large reno firm: $7,500-$18,000/month. Use the SEO cost calculator for an instant range, or book a strategy call for a fixed-fee proposal.
We have shipped general contractor seo engagements across Canada since 2014. See our case studies for representative engagements with measured before-and-after data, or run a free 15-point live audit on your current site to surface the highest-priority gaps.
Most general contractor seo fall into one of three engagement tiers, and we will quote you the tier that genuinely matches the gap between where your site is today and where the leading competitor for your money keyword sits.
**Foundation tier — $1,500–$3,000/mo.** For sites that need the basics done right: technical clean-up, a single-pillar content plan, on-page optimization across the top 20 commercial pages, citation cleanup, and Google Business Profile work. Typical timeline to first-page movement on the easier money keywords: 4 to 6 months.
**Growth tier — $3,000–$6,500/mo.** Adds programmatic location and service expansion, ongoing topical content (4 to 8 long-form pieces per month), tier-2 backlink prospecting, and quarterly schema/E-E-A-T audits. Most clients in this tier see meaningful traffic lift between months 5 and 9 and sustained ranking growth by month 12.
**Authority tier — $6,500+/mo.** Reserved for businesses competing in dense urban markets where the SERP is dominated by national directories or 10+ year old domains. Includes everything in Growth plus digital PR, original-research content, custom data tooling, and a named senior strategist. Realistic horizon: 9 to 18 months to dominant share of voice.
We do not lock clients into long agreements. Month-to-month after a 90-day initial commitment so you can validate results before committing further.
Roughly two out of three sites we audit in this category lose ranking opportunity to the same handful of fixable mistakes. The most expensive ones to ignore:
**Thin location pages with copy-paste content.** Google's Helpful Content System has been actively suppressing pages that change only the city name across an otherwise identical template since 2023. Every location or service-area page needs at least 400 words of genuinely unique commentary — local competitors, real venues, regional pricing, neighbourhood-specific buyer behaviour.
**Conversion paths that rely on a single weak CTA.** Pages that rank well but convert poorly bleed budget. We routinely add a sticky offer bar, an exit-intent capture, an inline mid-scroll CTA, and a reinforcement CTA in the footer. Conversion rate typically lifts 30 to 70 percent without touching ranking signals.
**Schema gaps that surrender rich-result eligibility.** Service, FAQPage, BreadcrumbList, and Article schema are now table stakes — sites without them lose 15 to 30 percent of organic CTR to better-marked competitors at the same rank position.
**Backlink profiles built on cheap directories.** Spammy citation packages still get sold in 2026. They actively hurt now: Google's spam team has gotten aggressive about devaluing entire link clusters when the surrounding profile looks transactional. Quality over quantity, every time.
**Ignoring Google Business Profile entirely.** Even pure-service businesses that "don't need a map listing" still benefit from a fully-optimized GBP — it reinforces NAP consistency, surfaces in branded searches, and feeds the local pack signals that influence non-map rankings too. Senior strategists own every general contractor seo engagement here — never juniors learning on your account.
We work to a calendar that respects how Google actually re-evaluates a site. Hand-wavy "results within 30 days" promises are how agencies set themselves up to be fired in month four.
**Day 90.** Technical foundation locked in: crawlability clean, schema validating, Core Web Vitals in the green for at least 90 percent of templates, GBP fully populated, citations consistent across the 25 highest-authority Canadian directories. Expect movement on the long-tail (positions 30–80 climbing into 10–30) and 15 to 30 percent lift in non-branded impressions.
**Day 180.** Pillar-content rollout completed. Internal linking redistributes equity to the money pages. First wave of editorial backlinks landing. Money keywords typically moving from page 3-4 into the bottom of page 1. Lead volume from organic should be measurably increasing by this point — most clients see a 1.5x to 2.5x jump in qualified leads vs. their pre-engagement baseline.
**Day 365.** Topical authority established. Programmatic content matrix indexed. The site is the default reference for at least one buyer-intent keyword cluster. Compounding effect kicks in — new content ranks faster, and the cost-per-acquired-customer from organic drops well below paid-channel benchmarks.
These are the realistic numbers. We track them in a shared dashboard updated nightly so there is no debate about whether you are hitting them. Our team's perspective on general contractor seo comes from active client work, not theory.
Deep project galleries with documented before/after, budget transparency in published case studies, and clear design-build process content.
Most engagements show measurable progress in 60–90 days and meaningful results by 120–180 days. Established sites with strong technical foundations move faster; newer sites take longer because trust signals compound over time. We send weekly progress notes so there's no guesswork between monthly check-ins.
Senior strategists with 8+ years of agency experience own the engagement from day one. We don't hand off to junior account managers. You get the same person on every call, every month, who knows your business in detail.
Three KPIs we review monthly: (1) qualified organic traffic to commercial-intent pages, (2) Map Pack and rich-result placements for target keywords, and (3) lead volume from organic channels. Vanity metrics like total impressions get reported but never become the goal.
Standard agreement is month-to-month after a 90-day initial commitment. The 90 days exists because the work simply doesn't show results faster than that. Anyone promising instant ranking jumps is reselling paid ads or running risky tactics that get sites penalized.