CRO services for Canadian businesses with published lift benchmarks by vertical, transparent pricing in CAD, and named-test discipline. Cross-references our SEO + AEO programs so traffic earns becomes traffic that converts.
Conversion rate optimization is the discipline of increasing the percentage of site visitors who complete a target action — typically a lead form, a purchase, a trial signup, a consultation request, or a phone call. Done well, CRO turns a fixed traffic budget into a higher revenue stream without proportional increase in marketing spend.
Done badly, CRO is HIPPO-driven A/B testing where the team optimizes for novelty rather than measured lift, and where 'wins' are confounded by sample-size problems. The discipline difference is named-hypothesis-driven testing with sufficient sample sizes and clear stopping rules — which is what we ship.
We publish lift benchmarks by vertical with sample-size context. Most CRO agencies publish opinion masquerading as data — case studies without sample sizes, lift claims without confidence intervals, before-and-after screenshots without baseline.
Our published benchmarks include: vertical, primary KPI tested, observed conversion-rate range, sample size, primary lever, and confounding factor disclosure. The data is anonymized but the methodology is transparent. We treat CRO as measurable engineering, not branding.
**Week 1-2:** baseline measurement (current conversion rate, segment breakdown, traffic source mix), heuristic audit on top 10 conversion paths, qualitative research (session recordings, usability sample, user interviews where appropriate).
**Week 3-4:** hypothesis prioritization (PIE / ICE / RICE scoring) with named-hypothesis discipline. Test calendar for next 90 days.
**Week 5-12:** test execution with proper sample sizing (typically 2-week minimum per test for statistical reliability), interim monitoring without peeking, post-test analysis with primary + secondary metric reporting.
**Ongoing:** monthly test-result reporting, quarterly hypothesis pipeline refresh, semi-annual program review against original baseline.
**One-time CRO audit + remediation playbook:** CAD $5,500 - $12,000
**90-day CRO sprint (audit + 4-6 named tests):** CAD $22,000 - $48,000
**Ongoing CRO retainer:** CAD $5,500 - $18,000/month
We publish CAD ranges. No opaque-quote sales motion. Pricing scales with site complexity (single-funnel vs. multi-funnel), test-platform requirements (most clients use VWO / Optimizely / Google Optimize successor / first-party), and analysis depth required.
Vertical-specific CRO playbooks with named lift benchmarks for the verticals we work in:
- CRO playbook for B2B SaaS — measured trial-signup-to-paid - CRO playbook for ecommerce stores — measured add-to-cart-to-purchase - CRO playbook for professional services — measured consultation-form-submission - CRO playbook for local services contractors — measured phone-call-or-quote-request - CRO playbook for healthcare practices — measured appointment-booking - CRO playbook for real estate brokerages — measured lead-form-submission - CRO playbook for law firms — measured consultation-request - CRO playbook for financial services firms — measured advisor-meeting-request
Local CRO engagements in the 10 Canadian metros we serve:
- CRO services in Ottawa — Ontario - CRO services in Toronto — Ontario - CRO services in Montreal — Quebec - CRO services in Vancouver — British Columbia - CRO services in Calgary — Alberta - CRO services in Edmonton — Alberta - CRO services in Winnipeg — Manitoba - CRO services in Halifax — Nova Scotia - CRO services in Quebec City — Quebec - CRO services in Hamilton — Ontario
Varies materially by vertical and starting point. Sites with no prior CRO work typically see 15-40% relative lift on primary conversion within 90 days. Sites with mature CRO programs see smaller incremental lifts (3-12%) but at much higher revenue impact. We publish vertical benchmarks on each playbook page.
No — and any agency that does is selling you something other than CRO. What we guarantee is methodology: named hypotheses, sufficient sample sizes, clear stopping rules, transparent reporting. The lift outcome depends on the underlying tests, which depend on the underlying site reality.
First test result: 14-30 days. First measurable program-level lift: 60-90 days (after 3-5 tests have shipped). Major program-level lift: 6-12 months.
Yes — we work with VWO, Optimizely, the Google Optimize successor stack, and first-party testing infrastructure. Choice of platform is secondary to methodology.