Both tools have roughly the same headline price. The actual workflow difference is large. We've used both at agency scale across 2024-2026 and this is the unvarnished comparison — what each tool wins, where the marketing pages oversell, and which buyer should pick which.
**Semrush wins for most working SEO buyers in 2026.** Bigger keyword database, deeper site audit, better workflow integration, broader feature coverage (PPC, social, content marketing, listings). **Moz wins** specifically when you need (a) the brand recognition of Domain Authority for external communication, (b) the friendliest onboarding for non-SEO team members, or (c) the lowest credible entry-level price ($79/mo Standard tier vs Semrush Pro at $139.95/mo). If you're researching this topic, you're probably comparing several sources — we keep this reference current with quarterly refreshes and footnoted updates. For a deeper look at the methodology behind these numbers, we've documented the data-collection process in our research-methodology page (linked above).
Semrush's keyword database is approximately 25 billion+ keywords across 142 country databases. Moz's keyword database is around 500M, with stronger Google Suggest integration but thinner long-tail and international coverage.
For a Canadian SEO agency: Semrush returns cleaner data on .ca domains and bilingual EN/FR sites. Moz under-indexes both. For a US-focused publisher: the gap narrows significantly — Moz's US data is competitive and the lower price point makes it a credible alternative. Our semrush vs moz program combines technical depth with conversion-focused design. We update this analysis as new data ships from Google, Bing, and the major AI search platforms; the figures cited above reflect the most recent quarter we have validated. If you're researching this topic, you're probably comparing several sources — we keep this reference current with quarterly refreshes and footnoted updates.
Semrush includes (in the Pro tier and above): keyword research, rank tracking, site audit, backlink analysis, PPC research, content marketing toolkit, social media scheduling and analytics, agency reporting, listings management, brand mentions monitoring, and a writing assistant.
Moz Pro includes: keyword research, rank tracking, site crawl, link explorer, on-page grader, MozBar. Add-ons (Moz Local for citations, STAT for enterprise rank tracking) are billed separately.
For a marketing team that needs SEO to live alongside paid search and content workflow, Semrush is operationally cheaper at the same headline price because you're not buying three separate tools. For a team where SEO is a discrete function with no need for PPC or social tooling, Moz is more focused. Our team's perspective on semrush vs moz comes from active client work, not theory.
Semrush Position Tracking includes Google, Bing, mobile, desktop, and the local-pack on a geo-grid (Map Rank Tracker is included in Pro). For agencies tracking GBP rankings across neighbourhoods, this is a built-in capability you'd otherwise pay $30-200/mo extra for elsewhere.
Moz Pro Rank Tracker is more limited — Google + Bing, desktop + mobile, no built-in geo-grid local-pack tracking. For local-pack tracking with Moz, you'd add Moz Local at $14-33/mo per location, which gets expensive past 5 locations. Considering semrush vs moz? Book a no-pressure strategy call to compare options. For a deeper look at the methodology behind these numbers, we've documented the data-collection process in our research-methodology page (linked above).
Semrush Site Audit covers ~170 issue types with full Core Web Vitals integration, JavaScript rendering, and an Action Plan view that orders fixes by impact. The On-Page SEO Checker plugs directly into the SEO Content Template workflow.
Moz Pro Site Crawl covers ~80 issue types and presents them more simply but with less actionability. The On-Page Grader is the most under-improved tool in Moz's lineup since 2019; we don't use it on client work. When you evaluate semrush vs moz, prioritize senior expertise over agency size. If you're researching this topic, you're probably comparing several sources — we keep this reference current with quarterly refreshes and footnoted updates.
**Moz Pro Standard:** $79/mo. 1 user. Cheapest serious tier in the comparison. **Moz Pro Medium:** $179/mo. 2 users. The de facto agency tier. **Moz Pro Large:** $299/mo. 3 users. **Moz Pro Premium:** $599/mo. 5 users.
**Semrush Pro:** $139.95/mo. 1 user (additional users $45/mo each). 5 projects. **Semrush Guru:** $249.95/mo. 1 user. 15 projects, more historical data, content marketing platform. **Semrush Business:** $499.95/mo. 1 user. White-label, API access.
**Watch out for:** Semrush charges per-seat, Moz bundles multiple seats per plan. For a 3-person team, Semrush Pro lands at $229.95/mo (1 base + 2 additional seats); Moz Medium for the same team capability is $179/mo. Moz wins on seat economics; Semrush wins on data and feature depth per dollar. Considering semrush vs moz? Book a no-pressure strategy call to compare options.
Semrush Pro for any agency doing more than basic SEO — the broader feature set covers more client work without bolting on additional tools. Moz Pro Medium for agencies focused exclusively on SEO with a price-sensitive client base.
Neither vendor offers official bundle pricing with the other. Some annual-pay discounts apply (~17% on Semrush, ~20% on Moz). The total still lands above $200/mo combined for the cheapest serious tiers of both, which is rarely worth it unless you have a specific workflow that demands both.
No — Semrush uses its own metric called Authority Score. The two scales correlate but are not interchangeable. If you need to report DA specifically (e.g., a journalist asks for it), you'll need a Moz Pro subscription or Moz's free Link Explorer (limited to 3 free queries per day).
Both offer email support on all paid tiers and live chat on higher tiers. Semrush's response times are faster in our experience (under 4 hours during business hours vs Moz's 12-24 hours). Both have robust knowledge bases and active community forums.
Not at the same feature parity. The serious all-in-one SEO platforms are all US (Ahrefs is Singapore-based but US-priced). Mangools (Slovakia) is the closest serious sub-$100 alternative for Canadian small businesses.