PPC in 2026 is a creative-and-data game: Performance Max needs feeds and creative variants, conversion tracking has to survive Consent Mode v2, and YouTube is no longer optional. We ranked Ottawa's PPC agencies on real execution discipline, not slide-deck promises.
Four criteria: (1) end-to-end conversion-tracking setup (server-side / Consent Mode v2), (2) creative production capacity, (3) public/transparent management fee structure, (4) integration with SEO and AI Search.
If your paid program isn't tied to SEO and AI Search, you're paying full price for clicks your organic could have earned for free. Pick the agency that runs paid alongside the rest of the funnel.