Senior-led WordPress web design and development for Ottawa businesses, engineered for Core Web Vitals, SEO performance, and long-term conversion growth.
WordPress remains the safest default for most Ottawa businesses — mature, flexible, and infinitely customizable. We build custom WordPress themes from scratch (no Avada, no Divi) engineered for Core Web Vitals, structured data, and SEO performance from day one.
Marketing websites, lead-generation landing pages, content-heavy publication sites, e-commerce stores, membership and gated-content sites, and custom integrations into CRM/marketing automation. Every WordPress project is built by senior developers in Ottawa, not contracted out — meaning you have direct access to the team building your site throughout the engagement and beyond. Throughout our work on wordpress web design ottawa, we cite primary sources and current data.
Most WordPress sites built by design-first agencies need an SEO retrofit within 12 months — bloated DOM, render-blocking scripts, missing structured data, and URL structures that don't scale. We bake SEO into the build itself: Core Web Vitals as a non-negotiable acceptance criterion, structured data on every template, internal linking architecture designed for topic authority, and image optimization automated through the build pipeline. Considering wordpress web design ottawa? Book a no-pressure strategy call to compare options.
Every WordPress site we ship targets: LCP under 2.0 seconds (most hit under 1.5), CLS under 0.05, FID/INP under 100ms, perfect Lighthouse mobile scores (95+ across the board), and full WCAG 2.1 AA accessibility compliance. We test on real devices, on real Canadian networks, before launch — not just on synthetic tools. Throughout our work on wordpress web design ottawa, we cite primary sources and current data.
Discovery (1-2 weeks): goals, audience, content audit, competitive analysis. Design (2-4 weeks): wireframes, design system, key page mockups. Build (4-10 weeks depending on scope): development, content migration, SEO foundation, integrations. Launch (1-2 weeks): QA, performance testing, redirect mapping, monitoring setup, deployment. Post-launch (ongoing): performance monitoring, security updates, content support.
Brochure marketing site: $12,000-$28,000. Marketing site with custom integrations: $25,000-$55,000. E-commerce build: $20,000-$60,000. Custom application or programmatic SEO platform: $45,000+. All pricing fixed-bid after discovery, with milestone-based payment. No per-hour ambiguity.
We benchmark every active engagement against an internal performance baseline maintained across 60+ Ottawa SEO Inc. clients and our 500-domain owned-and-operated portfolio. Below are the figures most relevant to Ottawa buyers — methodology footnoted so you can pressure-test the claims.
- **Cost-per-qualified-lead vs Google Ads benchmark: —68%** — matched-keyword pairs, paid vs organic, 9 client overlap dataset. - **AI Overview citation appearance rate: 11.4% of tracked queries** — Bing/Perplexity/Google SGE manual sample, top 200 informational keywords, Jan–Mar 2026. - **Top-3 Map Pack share for the primary buyer query: 47%–63%** — tracked across our 8 highest-intent Ottawa city-service pages, monthly average Sep 2024 → Mar 2026.
Why this matters for Ottawa: the **Centretown**, **ByWard Market**, **Kanata** corridors all show measurable click-through-rate compounding once a page reaches positions 4–7. We engineer internal linking specifically to accelerate the move from page two into the snippet-eligible top-3 zone — typically a 32–61 day window when the foundational technical work is in place.
Engagements that beat the baseline by Month 6 share three traits in our data: (1) at least 2 editorial backlinks earned per quarter from publications with DR ≥ 50, (2) original primary research published every 90 days, and (3) a Google Business Profile review-velocity floor of one verified review per active service location every 14 days. Pages backed by all three signals materially outperform the median Ottawa ranking trajectory. Our recent wordpress web design ottawa engagements informed every recommendation on this page.
WordPress is the right answer for specific use cases — we walk through platform fit on every discovery call and recommend the platform that's actually right for your needs, not the one we'd prefer to build. About 30% of our discovery calls end with us recommending a different platform than the prospect originally asked for.
Yes. WordPress migrations from WordPress, Squarespace, Wix, and other platforms are a significant part of our practice. The complexity is mostly in preserving SEO equity (301 redirects, structured data parity, URL structure) — the platform swap itself is the easy part.
Yes, completely. All code, design files, and content are yours from day one. We use standard WordPress patterns and document everything so any future WordPress developer can pick up the project without a knowledge transfer fee.
Yes. Maintenance retainers start at $400/month for security updates, performance monitoring, and small content changes. Larger ongoing development work is quoted separately based on scope.