SEO vs PPC (Google Ads): Which to Choose (and When)

SEO vs PPC (Google Ads)Head-to-head comparison of SEO and PPC (Google Ads): when each wins, how to think about the mix, and why portfolio approach beats either alone.TL;DR — when to choose whichHead-to-head comparisonWhere SEO clearly winsWhere PPC (Google Ads) clearly winsHow to think about the mixOur recommendation