Specialized SEO services for B2B companies — built on twelve years of vertical-specific operating depth, transparent $3,500-$12,000/month pricing, and a measured 6-12 month ramp.
B2B companies operate inside a buyer landscape that does not respond to generic SEO. The buyers we win for B2B clients are typically enterprise software, manufacturing, professional services, industrial-equipment, and B2B-distribution operators.
The specific competitive challenges that define B2B SEO: **long sales cycles (6-18 months typical), buyer-committee research patterns, technical-depth content requirements, and the AI-Overview shift in B2B research behaviour**.
A generic SEO agency handed a B2B company typically wastes 3-6 months learning these vertical-specific patterns on your dollar. We don't. Twelve years of operating across this vertical produces a repeatable diagnostic playbook that we apply on day one — including the regulatory, compliance, and YMYL signal requirements that separate serious vertical SEO from generic SEO ported into the category.
The repeatable playbook we ship for B2B clients includes: **buyer-committee content mapping (technical, financial, executive personas), comparison-page strategy, case-study content engineering, schema for Service/Organization, and AI-citation engineering for the increasingly LLM-driven B2B research journey**.
Every engagement starts with a free vertical-specific technical audit covering the regulatory, compliance, and E-E-A-T signal requirements that apply to your specific practice area or operating model. From that audit, we build (1) a content strategy aligned to B2B buyer behaviour, (2) the schema and structured-data work the vertical specifically rewards, (3) a citation campaign across the directories B2B buyers actually use, (4) a measured editorial-link campaign earning placements from publications the Google algorithm trusts as B2B authorities, and (5) the conversion-rate engineering that separates serious vertical SEO from generic-traffic SEO.
Reporting is monthly, transparent, and includes the vertical-specific KPIs that actually drive your business — not generic keyword positions.
Realistic engagement size for serious B2B SEO work is **$3,500-$12,000/month**. We're transparent about this. Use the Ottawa SEO Cost Calculator to model a defensible monthly range for your specific situation.
No setup fee. No annual minimum. Month-to-month contracts. We earn renewal on results.
At the lower end of the range, we ship a foundational program. At the upper end, we ship a multi-location, multi-practice-area, or aggressive-growth program. The calculator outputs a defensible range based on your specific scope.
**Months 1-2:** Vertical audit, schema implementation, content calendar, foundation work. Expect minor long-tail movement by end of month 2.
**Months 3-4:** Content depth, citation velocity, first link-acquisition wave. Mid-tail commercial keywords moving into top-20.
**Months 5-6:** Top-10 visibility on most targeted commercial queries. First measurable lead-flow lift attributable to organic.
**Months 7-12:** Sustained top-3 positioning on the targeted commercial query set, with compounding link equity opening adjacent practice-area or product-line keyword universes.
These ranges assume realistic budget and a vertical at typical competitive intensity. Less saturated vertical positions can compress these ranges by 20-30%.
Three structural reasons:
**1. Vertical-specific operating depth.** Twelve years of shipping B2B engagements produces a repeatable playbook. We know the regulatory landscape, the schema patterns, the directory ecosystem, and the editorial-link landscape for this vertical. We don't bill you for our learning curve.
**2. Senior-strategist delivery at a sane price point.** Canadian-market salary structure means we deliver equivalent senior work at 25-35% below typical agency pricing for the same scope. No junior-account-manager handoff.
**3. Founder-led accountability.** Martin Vassilev personally signs off on every B2B engagement. The strategy decisions, monthly reporting, and quarterly business reviews come from the same person across the engagement lifetime.
We treat content quality and accuracy as non-negotiable. Every piece of content we publish for B2B clients goes through a multi-stage editorial review including factual accuracy, brand-voice alignment, schema correctness, and conversion-flow integration. The volume-driven 'just publish more' approach that some agencies still use is exactly what produces the algorithm penalties and brand-trust erosion we're routinely hired to repair. We don't operate that way.
Yes. We've shipped B2B engagements continuously across the Canadian and US continental markets for the past twelve years. Vertical-specific case studies are available on request under appropriate confidentiality.
Realistically: months 3-4 for keyword-position movement, months 6-8 for measurable lead-flow lift, months 9-12 for stable top-3 dominance on the highest-intent commercial queries.
$3,500-$12,000/month. Cheaper engagements exist but they consistently underperform in verticals at this complexity tier.
Yes — that's specifically the vertical-engineered work that separates serious B2B SEO from generic SEO ported into the category. It's a core part of our standard playbook.
Month-to-month, no setup fee, no annual minimum, 30-day cancellation notice. We earn renewal on results, every cycle.