You manage your Google Business Profile at business.google.com, which is Google's official dashboard for all business listing management. Sign in with the Google account that owns the profile or has been granted manager access. This is where you handle everything from business hours and contact details to photos, posts, reviews, and performance insights. You can also make quick edits through Google Maps on desktop or the Google Maps app on mobile. Search for your business, click "Own this business?" or "Suggest an edit," and you'll be able to update basic details like hours or phone numbers. The mobile app is convenient for uploading photos or responding to reviews on the go, but the full business.google.com dashboard gives you access to analytics, messaging settings, and bulk editing if you manage multiple locations. For multi-location businesses common in Ottawa and other Canadian cities, you'll want to use the dashboard's bulk upload features or the Google Business Profile API if you're managing dozens of locations. You can also grant different access levels to team members—owner, manager, or site manager—so your marketing team can respond to reviews while your operations team updates hours. Watch out for duplicate listings, which happen constantly in local SEO. If you find duplicates when searching Maps, mark them for removal through the dashboard under "Suggest an edit" on the duplicate listing itself. Google can take 3–7 days to process removals, sometimes longer if there's conflicting data. At Ottawa SEO, we recommend clients check their dashboard at least weekly, especially for review responses—Google rewards response velocity and consistency in local rankings. If you're running Google Ads with location extensions, those pull from the same profile, so keeping it updated affects both organic and paid visibility. Never let your profile sit unverified or unclaimed; competitors have been known to suggest malicious edits on abandoned listings, and recovery can take weeks of back-and-forth with Google support.