Your Google Business Profile lives in two places: the public-facing version appears on Google Search and Maps when someone searches your business name or relevant keywords, while the management dashboard sits at business.google.com where you log in to edit hours, photos, posts, and respond to reviews. If you're looking for your profile to manage it, go to business.google.com and sign in with the Google account that originally created or claimed the listing. You'll see your business listed in the dashboard. If nothing appears, either you haven't claimed it yet, you're using the wrong Google account, or the profile was created under a different email address by a previous employee or agency. To find your public profile as customers see it, just Google your exact business name plus your city. For example, "Ottawa SEO Inc Ottawa" pulls up our profile in both the Maps pack and the right-hand knowledge panel on desktop. You can also open Google Maps directly and search your business name. Click on your listing to see the full profile with reviews, photos, Q&A, and attributes. If you can't find your profile anywhere, you likely need to create one. Search your business name and address on Google Maps. If an unclaimed listing exists, you'll see a "Claim this business" or "Own this business?" option. Follow the verification steps, usually a postcard to your physical address or phone verification. If no listing exists at all, go to business.google.com and click "Add your business to Google" to start from scratch. At Ottawa SEO, we've seen countless situations where a client thought they didn't have a profile, but it turned out an old employee set it up years ago under a personal Gmail, or Google auto-generated one from web data. Always exhaust the search before creating a duplicate, because duplicate profiles tank your local rankings and create a headache to merge. If you're genuinely stuck, Google Support can help locate profiles tied to your business address.