Log into google.com/business with the Google account that manages your listing, select the business location you want to edit, and click the pencil or edit icon next to any field—business name, hours, categories, phone number, services, photos, or description. Changes to most fields publish immediately, though name, address, and category edits often trigger a re-verification process that can delay visibility by days or weeks. You can also edit through the Google Maps app on mobile. Open Maps, tap your profile icon, select "Your Business Profile," choose the location, and tap "Edit profile." The mobile interface is faster for uploading photos or responding to reviews on the go, but the desktop dashboard offers better control over service menus, attributes, and bulk edits if you manage multiple locations. If you don't have access yet, search your business on Google, click "Claim this business" or "Own this business?" on the knowledge panel, and follow the verification steps. Google typically mails a postcard with a PIN to your business address, though phone or email verification is available for some categories. Once verified, you control all edits. At Ottawa SEO, we see three common traps. First, editing your primary category carelessly—switching from "SEO Agency" to "Marketing Agency" can tank your local rankings for SEO-related searches, even if it seems like a minor wording change. Second, businesses often upload low-quality or irrelevant photos that hurt click-through rates; Google favours recently uploaded, high-res images with people or products in action. Third, editing hours or phone numbers without updating your website and citations creates NAP inconsistencies that confuse Google's crawlers. For multi-location businesses, use the bulk upload feature in the desktop dashboard to edit hours, URLs, or descriptions across dozens of locations at once. Export your current data as a spreadsheet, make changes, and re-upload. This avoids manual repetition and reduces human error. Keep a log of every edit with timestamps—Google's support rarely provides clear audit trails if a listing gets suspended or data reverts unexpectedly.