Your Google Business Profile is managed at business.google.com. Sign in with the Google account (Gmail) that created or has manager access to the listing. Once logged in, you'll see all profiles you own or manage. If you're the owner, you can edit hours, photos, posts, reviews, and monitor insights from that dashboard. If you don't see your business when you log in, there are three common scenarios. First, you may not have claimed it yet—someone else might have created it (Google auto-generates profiles from public data), or it simply doesn't exist. Second, you're using the wrong Google account—many businesses get set up under a personal Gmail or a former employee's email. Third, your account might have manager access but not owner access, limiting what you see. To locate an unclaimed or missing profile, search your exact business name plus city on Google or Google Maps. If a knowledge panel appears on the right side with your business info, look for "Own this business?" or "Claim this business" and follow the verification steps—usually postcard, phone, email, or instant verification if you're already verified in Search Console. If nothing appears, you need to create a new profile at business.google.com by clicking "Add your business to Google." At Ottawa SEO, we deal with this constantly for clients who've changed ownership, rebranded, or never claimed their profiles. The biggest mistake is creating a duplicate listing instead of claiming the existing one—Google hates duplicates and will suspend both. Always search thoroughly in Maps and business.google.com before making a new profile. If you're locked out because a former employee or agency controlled it, you can request access through the "Own this business?" flow or, in tough cases, go through Google support with proof of business ownership like a CRA business number or utility bill. It takes 3–7 days but usually works.