Search Console does not exist as a feature inside GA4. They are two distinct Google products that serve different purposes. Search Console tracks organic search performance on Google (queries, impressions, clicks, rankings), while GA4 tracks user behavior after they land on your site from any source. You link them to see Search Console data alongside your GA4 reports, but the integration is one-way and limited. To connect them, go to Admin in GA4, select your property, then Product Links > Search Console Links. Click Link, choose your Search Console property, confirm the web stream, and submit. The link typically processes within 24 hours. Once connected, you will see Search Console metrics in the Acquisition > Traffic Acquisition and User Acquisition reports under the organic search channel, plus a dedicated Search Console report under Library > Reports if you add it. The imported data is summary-level only—you get aggregate organic Google queries, landing pages, impressions, clicks, and average position, but you cannot drill down to session-level or user-level data the way you can with GA4's native dimensions. For detailed query analysis, keyword-by-page performance, or technical SEO issues like indexing errors and Core Web Vitals, you still open Search Console directly at search.google.com/search-console. At Ottawa SEO, we run both tools in parallel. GA4 tells us what users do after arrival (conversion paths, engagement, revenue attribution), while Search Console tells us which queries and pages pull them in and how we rank. The link is useful for quick cross-referencing in GA4's interface, but serious SEO work—diagnosing ranking drops, finding cannibalization, spotting indexing issues—happens in Search Console itself. If you manage multiple domains, make sure you link the correct Search Console property to the matching GA4 property; mismatches are common and break the integration silently.