The easiest way to get your Google Business Profile link is to search for your business name in Google Maps. Click on your listing when it appears, then look for the "Share" button in the profile panel. Click it and copy the URL that Google generates—this is your shareable GBP link that directs people straight to your profile. Your GBP link uses a CID (Customer ID) parameter that looks like maps.google.com/?cid=1234567890123456789. This CID is permanent and won't change even if you update your business name or address. You can also find this link inside your Business Profile dashboard by clicking the three-dot menu and selecting "Share profile," though the Maps method is faster. If you want a cleaner-looking link, you can create a custom short URL through your GBP dashboard under the "Info" section—it will look like g.page/yourbusinessname. Not every business gets this option immediately, and availability depends on your category and verification status. Ottawa SEO typically sets these up for clients during the initial GBP optimization phase because they're easier to print on business cards or include in email signatures. One thing to watch: the direct Google search result link (when someone searches your business name and sees your Knowledge Panel) is different from your shareable Maps link. That search-result view isn't a URL you can distribute—it's dynamic based on the searcher's query. Always use the Maps link or g.page shortlink when you need to send customers to your profile. For multi-location businesses, each location has its own unique CID and link. You'll need to retrieve them individually by searching each location or switching between profiles in your dashboard. We keep a spreadsheet of all client GBP links organized by location because it's common to need them for directory citations, social media bios, or local landing pages. The link itself doesn't affect your ranking, but making it easy for customers to find and review your profile absolutely does.