You access Google Business Profile settings directly at business.google.com. Log in with the Google account that owns or manages your listing, select the business you want to edit from the dashboard, and you'll see either a three-line hamburger menu or a gear icon depending on the interface version Google is serving you that week. The main settings live under several sections. Profile info lets you edit name, address, phone, hours, categories, and attributes. Users and access controls who can manage the listing and at what permission level—owner, manager, or site manager. Notifications control email alerts for reviews, Q&A, messages, and updates. Verification status shows whether your listing is verified and lets you re-verify if needed after significant changes. If you manage multiple locations, the interface shows a location picker at the top. For agencies managing client profiles, you either need direct login credentials or formal manager access granted through the Users tab—never rely on just having the password, because Google increasingly enforces proper access delegation. Ottawa SEO always sets up dedicated manager accounts for each client location rather than sharing owner logins, which prevents lockouts when a client changes their Google password. Two settings people miss: the business description (under Info) maxes out at 750 characters and should mention your city and primary services naturally, not keyword-stuff. The "From the business" section lets you add differentiators like woman-led, veteran-owned, or identifies as Black-owned, which can surface in local pack results for relevant searches. If you see "View profile on Search" instead of a proper dashboard, your listing likely isn't verified yet or you're logged into the wrong Google account. The mobile app (rebranded from Google My Business to just Google Maps manager functionality) offers limited settings access—most serious edits require the desktop site. Settings changes typically propagate to Search and Maps within 24 hours, though category changes or major attribute edits sometimes trigger a re-review that can take 3–5 business days.