Your Google Business Profile address is the street location you register with Google to establish your business presence in local search and Maps. This address directly controls where you show up geographically when people search for services near them. If you run a retail store, restaurant, or office where customers visit, you enter a street address that Google verifies and displays publicly. If you operate a service-area business like plumbing, consulting, or home cleaning, you can hide your street address and instead define service areas by city or radius. Google verifies most addresses through postcard mail containing a PIN code, though some categories qualify for instant verification via phone, email, or video. The address you provide must be real and staffed during business hours. Using a PO box, virtual office, or coworking space without a dedicated presence violates Google's guidelines and risks suspension. For multi-location businesses, each physical location needs its own separate profile with a unique address. Your address influences local pack rankings significantly. Google prioritizes businesses closer to the searcher's location, so an address in downtown Ottawa will rank better for "accountant Ottawa" than one in Kanata when someone searches from the ByWard Market. This proximity factor makes your address one of the few unchangeable ranking signals in local SEO. At Ottawa SEO Inc., we verify that clients' addresses match exactly across their website footer, citations, and Google profile. Inconsistencies like "Suite 200" versus "Ste 200" can dilute local authority. For service-area clients, we carefully select service areas that reflect actual service capacity rather than over-extending into regions they rarely serve. If you move locations, update your Google profile immediately and maintain the old address in citations until directories refresh, typically 3-6 months. Address accuracy is non-negotiable for local visibility.