Ecommerce SEO services focus on making online stores rank for commercial search queries where buyers are actively looking to purchase. Unlike content sites, ecommerce platforms need optimization that balances technical performance, user experience, and commercial intent across potentially thousands of product and category pages. Core services include technical audits for crawlability and site speed, since slow-loading product pages kill both rankings and conversions. Agencies handle structured data implementation for product schema, price drops, reviews, and availability status so Google can show rich snippets. Category page optimization matters more than most store owners realize because terms like "running shoes Canada" or "office chairs under $500" often convert better than individual product searches. Product page SEO goes beyond stuffing keywords into titles. It means writing unique descriptions that answer buyer questions, optimizing image alt text for visual search, and implementing faceted navigation that doesn't create duplicate content disasters. Internal linking structure becomes critical when you have 5,000 SKUs and need to flow authority to your best sellers and new inventory. At Ottawa SEO Inc., we prioritize three things most generic agencies miss: making sure out-of-stock pages don't tank your site authority, implementing hreflang correctly for stores serving both Canadian English and French markets, and fixing pagination so Google doesn't waste crawl budget on page 47 of your clearance section. The service should also include conversion rate optimization elements because ranking for "buy protein powder online" means nothing if your add-to-cart button is broken or your shipping costs scare people away. Competitive pricing analysis, user-generated content strategies for reviews, and seasonal content planning for peak shopping periods all fall under ecommerce SEO. Expect monthly costs between $2,500 and $15,000 CAD depending on catalog size and market competitiveness. Stores under 500 products need different approaches than marketplaces with 50,000 SKUs. Results typically take 4-6 months because ecommerce sites need trust signals and backlinks that generic product pages don't earn overnight.