Backlinks in Notion refer to pages within your workspace that contain links pointing to the page you're currently on. When you link from Page A to Page B, Page B automatically shows Page A as a backlink. This creates a two-way connection without manual tracking. Notion displays backlinks in a dedicated section at the bottom of each page under "Backlinks" or within the page menu. This feature lets you see which other pages reference your current page, making it easier to understand relationships between notes, tasks, or documents. For teams managing SEO content calendars or link building campaigns, this becomes useful for tracking which strategy documents reference specific client pages or which campaign briefs link to particular keyword research files. The backlink system differs from traditional SEO backlinks. In SEO, backlinks are external links from other websites pointing to your domain, which carry ranking weight and authority. Notion backlinks are internal workspace references with no SEO value outside Notion itself. They're organizational tools, not ranking signals. For agencies like Ottawa SEO running complex client workflows, Notion backlinks help connect related information without creating redundant documentation. You might have a client page that gets backlinks from multiple campaign pages, monthly reports, and keyword tracking databases. Those automatic backlinks show the full context of where that client is mentioned across your workspace. The main limitation is that Notion backlinks only work within your workspace. They won't help your website rank, and they're not crawlable by Google. If you're researching backlinks for SEO purposes, you need tools like Ahrefs, Majestic, or SEMrush to analyze actual inbound links to your domain. Notion backlinks are strictly for internal knowledge management and workflow organization, not link building strategy or off-page SEO.