Average position shows where your page typically appears in Google's search results, weighted by impression volume. If your page got 100 impressions at position 3 and 50 impressions at position 12, the average position would be 6.0 ((300 + 600) / 150). This metric lives in the Performance report and is calculated per URL, per query, or for your entire site depending on your filter. The math is impression-weighted, not a simple mean of all the different positions you held. A query that triggered 10,000 impressions at position 4 will drag your average down more than a query with 10 impressions at position 40. This is why average position can fluctuate when you rank for new high-volume terms, even if your core rankings stay stable. Interpret it carefully. An average position of 8.2 doesn't mean you're comfortably on page one—you might rank position 3 for your brand term (high impressions) and position 45 for informational keywords (low impressions), and the average hides that spread. Always cross-reference with the Queries tab to see the distribution. Pages averaging 1.0–3.0 are capturing featured snippet or top-three territory. Pages at 8.0–15.0 are bottom-of-page-one or spilling to page two, where CTR drops off hard. Anything above 20 is essentially invisible unless it's a branded search. At Ottawa SEO, we treat average position as a trendline metric, not a diagnostic one. If it's climbing (worsening) over time, that's a red flag for content decay or algorithm shifts. If it's stable while impressions grow, you're probably catching longtail volume. We drill into individual queries to find opportunities—pages averaging position 6–12 are prime candidates for on-page tuning or backlink pushes to break into the top three. GSC's position data has a slight lag and rounds to integers per impression, so don't expect surgical precision, but it's accurate enough for month-over-month strategy decisions.