Average position between 1 and 10 means you're ranking on the first page of Google, which is where you need to be. The top three positions capture the majority of clicks—position 1 gets roughly 27–35% click-through rate for most queries, position 2 gets 15–20%, and position 3 around 10–12%. By position 10, you're down to 2–3% CTR. That said, average position is a blended metric across all your queries, so a "good" number depends entirely on your site's maturity and strategy. A brand new site might celebrate an average position of 25 because it means Google is indexing and ranking your pages at all. An established e-commerce site should be concerned if their average position is above 15 for commercial keywords. What matters more than the number itself is the trend and the impression volume behind it. A position 8 ranking that gets 50,000 impressions per month is far more valuable than a position 3 ranking with 200 impressions. We track both metrics together—if average position is improving but impressions are flat or dropping, you might be ranking better for the wrong queries. For Ottawa SEO's portfolio sites, we aim for position 3–7 on informational content (good balance of traffic and effort) and position 1–3 on commercial intent pages where every click counts. Anything beyond position 20 gets flagged for either optimization or pruning—it's usually not worth the crawl budget. Don't obsess over average position in isolation. Filter by specific landing pages or query groups in GSC to see where you actually have opportunity. A site-wide average of 12 might hide the fact that your best pages rank at position 4 while 300 thin blog posts sit at position 45. Fix the distribution, not just the average.