An SEO content writer produces articles, product pages, landing pages, and other web copy designed to rank in search engines and satisfy user intent. Unlike traditional copywriters who focus purely on persuasion or brand voice, SEO writers integrate keyword targeting, semantic relevance, and technical on-page elements into every piece. They research what terms people actually search, analyze SERP competition, and structure content to answer questions Google rewards. The role requires both writing skill and technical understanding. You need to craft engaging introductions, logical flow, and clear conclusions while naturally incorporating primary and secondary keywords. You also consider title tags, meta descriptions, header hierarchy, internal linking opportunities, and content length based on what's ranking for your target query. At Ottawa SEO Inc., our writers typically aim for 1,200–2,000 words for informational content and 600–1,000 for commercial pages, but we let competitor analysis and search intent dictate the real target. Good SEO content writers don't keyword-stuff or write for robots. They write for the person typing the query, then optimize the technical layer around that. This means understanding whether someone searching "best CRM software" wants a listicle comparison or whether "how to fix a leaky faucet" needs a step-by-step tutorial. Search intent determines structure, tone, and depth. Key responsibilities include: - Keyword research and mapping terms to content opportunities - Analyzing top-ranking pages to identify content gaps - Writing with natural keyword integration and semantic variations - Structuring content with proper H1/H2/H3 hierarchy - Optimizing metadata and suggesting internal links - Updating older content to maintain or improve rankings Expect to pay CAD $0.08–0.25 per word for competent SEO writing in Canada, or $50–120 per hour for experienced freelancers. Cheap offshore content rarely ranks because it misses nuance and often reads awkwardly. An SEO content writer who understands your niche and can research independently is worth the premium because they directly impact organic visibility and revenue.