SEO services are specialized activities that help websites rank higher in Google and other search engines, driving organic traffic without paying for ads. They range from one-time technical fixes to ongoing content and authority-building campaigns. The core service types break down into six categories. Technical SEO involves auditing site speed, crawlability, indexing issues, structured data, and mobile performance—basically ensuring Google can read and rank your site efficiently. On-page SEO optimizes title tags, meta descriptions, headers, internal linking, and keyword targeting on existing pages. Content SEO means creating blog posts, guides, or landing pages designed to rank for specific search terms and answer user questions. Local SEO focuses on Google Business Profile optimization, local citations, and geo-targeted pages for businesses serving specific cities or regions like Ottawa or Toronto. Link building acquires backlinks from reputable sites to boost domain authority. Enterprise SEO handles large-scale technical platforms, multi-location businesses, or sites with thousands of pages requiring custom strategies. Some agencies bundle these into monthly retainers, while others offer project-based work like a one-time audit or a 90-day content sprint. Prices vary wildly: a basic local SEO package might run CAD $800–$2,000/month, while enterprise SEO for a national brand can hit $10,000–$50,000/month depending on scope and competition. At Ottawa SEO Inc., we often combine technical cleanup with content production because fixing crawl errors means nothing if your pages have thin content, and great content won't rank if your site loads in eight seconds. The service mix depends on where the biggest gaps are. A new site might need foundational technical work and initial content, while an established brand might focus purely on link acquisition and content refresh. The key is diagnosing what's actually blocking rankings—whether that's technical debt, content gaps, or authority deficits—and matching the service type to the problem rather than buying a generic package.