Marketing automation for ecommerce runs triggered campaigns based on customer actions rather than manual one-off sends. You connect platforms like Klaviyo, Omnisend, or ActiveCampaign to your Shopify or WooCommerce store, then build workflows that fire when someone abandons a cart, makes a purchase, browses specific categories, or goes dormant for 60 days. Start with three core flows. Cart abandonment emails recover 5–15% of lost sales when sent 1 hour, 24 hours, and 72 hours after someone leaves items behind. Post-purchase sequences thank buyers, ask for reviews after 7–10 days, and cross-sell complementary products two weeks later. Win-back campaigns target customers who haven't bought in 90–120 days with a discount or new arrival showcase. Segmentation multiplies effectiveness. Tag customers by lifetime value, product category preferences, or average order size, then send different messages to each group. A customer who spent $800 on winter jackets gets different recommendations than someone who bought a $40 accessory. Browse abandonment works well for higher-ticket items — if someone views your $600 espresso machine three times without buying, an automated email with a time-limited offer often closes the deal. Integrate with your product feed and inventory system so emails always show in-stock items at current prices. Broken automation that promotes sold-out products kills trust fast. Use dynamic content blocks to pull live product images and descriptions rather than static screenshots. At Ottawa SEO we connect automation platforms to Google Analytics and your CRM so you see which flows drive actual revenue, not just opens. Most stores see 15–30% of total revenue from automated emails within six months of proper setup. The key is starting simple with three flows, testing subject lines and timing for two months, then expanding into SMS notifications, on-site personalization, and predictive sending based on when each customer typically opens emails. Avoid over-automating to the point where customers get three emails in one day — frequency caps matter more than most platforms admit.