Seoul ranks among the most expensive real estate markets globally, consistently placing in the top 10 for major cities. Housing costs vary dramatically by district, but core areas command premium prices that rival Toronto or Vancouver on a price-per-square-meter basis. Gangnam, Seocho, and Yongsan districts see apartment prices averaging CAD $1.2–1.8 million for standard family units (85–100 square meters). Luxury properties in these areas exceed $3 million. More affordable districts like Nowon or Dobong still average $500,000–700,000 for comparable units. Monthly rent follows similar patterns: central districts demand $2,500–4,000 for two-bedrooms, while outer areas drop to $1,200–2,000. Seoul's pricing reflects limited supply on a geographically constrained peninsula, strong demand from 9.5+ million residents, and cultural preferences for newer construction. The jeonse system (large lump-sum deposit instead of monthly rent) also distorts comparisons to Western markets. A typical jeonse deposit equals 50–80% of the property's sale price, requiring substantial upfront capital. For real estate businesses targeting Korean clients or investors, this context matters for SEO. Search intent around "Seoul real estate" splits between investors seeking yield comparisons, expats researching cost of living, and diaspora exploring heritage property purchases. Ottawa SEO approaches these markets by segmenting content: investment-focused pages emphasize ROI versus Canadian markets, while expat content addresses practical budgeting and district trade-offs. The expensive reality also creates keyword opportunities around "affordable Seoul neighborhoods", "Seoul vs Toronto housing costs", or "jeonse system explained". Real estate agencies serving Korean clients in Canada can leverage price contrast content showing relative affordability in Ottawa or secondary markets. High Seoul prices make Canadian real estate attractive to Korean investors, a positioning angle we've used for clients targeting Asian capital inflows.