Log into your Google Business Profile dashboard at business.google.com. A blue checkmark beside your business name means you're verified. You can also navigate to the 'Home' tab—if Google prompts you to verify, you're not verified yet. Most businesses verify via postcard (Google mails a 5-digit code to your physical address), though some qualify for instant verification through Google Search Console, email, phone, or video verification depending on business type and history. Verification usually takes 5–7 business days for postcards in Canada (Ottawa, Toronto, Montreal), sometimes longer in rural areas. If you requested a postcard more than two weeks ago and nothing arrived, you can request a new one from the dashboard. Instant verification options appear automatically if you're eligible—for example, if your website is already verified in Search Console and matches your business details exactly. Unverified profiles don't appear in Google Maps or local search results, so verification isn't optional if you want local visibility. Some businesses mistakenly think adding photos or getting reviews means they're verified—it doesn't. Verification is a distinct step Google requires to confirm you control the business at that physical location. At Ottawa SEO, we verify profiles for clients across our 500+ domain portfolio. Common mistakes include requesting multiple postcards simultaneously (Google only sends one at a time), entering slightly different business names between the profile and real-world signage (causes verification delays), and using a PO box when Google requires a street address for most categories. If you're a service-area business without a physical storefront, you can still verify but must hide your address after verification completes. If you're locked out or facing verification issues, Google Business Profile support is available through the dashboard help menu. For multi-location businesses, each location needs separate verification. Once verified, maintain your profile—Google occasionally re-verifies businesses if they detect suspicious activity or major detail changes.