Blogger is moderately SEO-friendly for basic blogs and niche sites, but it sits in a middle tier compared to self-hosted platforms. Google owns Blogger, so it indexes quickly and handles core technical elements like XML sitemaps and HTTPS automatically. You get mobile-responsive templates by default, custom domain support, and the ability to edit meta titles and descriptions per post. URLs are reasonably clean if you configure permalink settings correctly. The limitations show up when you need control. Blogger restricts granular 301 redirects—you can redirect an entire domain or individual posts manually, but bulk migration or category-level redirects require workarounds. There's no native plugin ecosystem, so adding JSON-LD structured data, breadcrumbs, or FAQ schema means hand-coding into templates. Page speed is decent but not optimizable to the degree you'd get with caching plugins or a CDN like Cloudflare on WordPress. Template editing requires understanding Blogger's XML syntax, which is less intuitive than modern page builders. For Canadian local businesses or affiliate marketers testing niches, Blogger works if you're not competing in saturated verticals. We've seen Blogger sites rank for long-tail keywords in industries like hobbyist communities or local event blogs, but they struggle against WordPress competitors in commercial queries where E-E-A-T signals and technical depth matter. The platform hasn't evolved much since 2015—no automatic image lazy loading, limited AMP support, and clunky image optimization. At Ottawa SEO, we occasionally use Blogger for throwaway test domains or PBN satellites in the portfolio where simplicity outweighs feature depth, but we migrate any property showing traction to WordPress within six months. If you're starting fresh in 2025 and plan to scale, the upfront time learning WordPress pays off faster than hitting Blogger's ceiling. If you're maintaining a personal blog with no monetization pressure, Blogger's zero hosting cost and hands-off maintenance make the tradeoff reasonable.