Page SEO breaks into three layers: content optimization, technical HTML elements, and user experience signals. Start with the content layer because Google ranks pages that satisfy search intent, not just pages with perfect meta tags. For content optimization, match your page to what the searcher actually wants. Informational queries need comprehensive answers with clear header hierarchy (H1 for the main topic, H2s for subtopics). Commercial and transactional queries need product details, pricing context, and trust signals. Use your primary keyword naturally in the first 100 words, at least one H2, and the title tag, but write for humans first. Thin content under 300 words rarely ranks unless it's a very specific lookup query. Technical HTML elements include your title tag (50-60 characters, front-load the keyword), meta description (150-160 characters, include a call to action), and URL slug (short, descriptive, hyphens not underscores). Add schema markup relevant to your content type: Article, FAQPage, Product, LocalBusiness. Image optimization means descriptive file names, compressed file sizes under 200KB when possible, and alt text that describes what's in the image for accessibility and context. Internal linking matters more than most sites realize. Link to 2-4 relevant pages within your own site using descriptive anchor text, not generic "click here" phrases. This distributes authority and helps Google understand your site structure. User experience signals now directly impact rankings through Core Web Vitals. Largest Contentful Paint under 2.5 seconds, Cumulative Layout Shift under 0.1, and First Input Delay under 100ms are the benchmarks. Lazy-load images below the fold, minimize render-blocking JavaScript, and use a CDN if you serve users across Canada or internationally. At Ottawa SEO, we audit page SEO in this order: intent match, content depth, title and headers, internal links, technical speed issues, then schema. Fixing a misaligned page that targets the wrong intent beats optimizing meta tags on a page Google will never rank. Track changes in Google Search Console and give each optimization 2-4 weeks to show movement before changing direction.