Google Search Console is not a traditional keyword research tool, but it's one of the most valuable sources for finding keywords you should target because it shows you what Google already associates with your site. Start in the Performance report and sort by impressions. Look for queries with high impressions but average position between 5 and 20—these are terms where you're close to page one or just below the fold, meaning small improvements can double or triple your traffic. Filter by clicks and CTR to find another angle: queries with decent impressions but CTR below 2–3% often mean your title tag or meta description isn't compelling, or you're ranking position 8–15 where few people click. Rewrite the snippet, add a FAQ schema, or strengthen the page content to push into top five. You can also filter by specific pages to see which URLs attract the most diverse keyword set, then build out supporting content or internal links. Compare date ranges (last 28 days vs. previous period or year-over-year) to spot rising queries. If a keyword jumped 50% in impressions but your position stayed flat or dropped, competitors might be moving in, or Google is testing your relevance. Export the full query list and cross-reference it in a spreadsheet with your target keyword map—GSC often surfaces long-tail variations you never considered, especially question-based queries that work well for FAQ sections or blog posts. One major limitation: GSC only shows queries where you already have some presence. For net-new keyword discovery, you still need tools like Ahrefs, SEMrush, or even Google Keyword Planner. At Ottawa SEO, we use GSC as the reality check—keyword tools tell us what's possible, GSC tells us what's actually working and where the lowest-hanging fruit sits. If you're not checking GSC weekly, you're leaving traffic on the table.