Ecommerce SEO starts with technical foundations: fast load times under 2.5 seconds, mobile-first design, clean URL structures, and proper indexation controls. Google treats slow checkout flows and poor mobile UX as ranking penalties, so your Core Web Vitals need to be in the green before you worry about content. Product page optimization is where most sites fail. Write unique descriptions for every SKU, even if you carry 10,000 products. Duplicate manufacturer descriptions tank your rankings. Include target keywords naturally in titles, H1s, and the first 100 words. Add product schema markup so Google shows price, availability, and reviews in search results. High-quality images with descriptive alt text matter more for ecommerce than almost any other site type. Category pages are your ranking workhorses. Each category should target a commercial keyword like "men's running shoes" or "organic coffee beans Canada" with 150–300 words of unique content above the product grid. Internal linking from homepage to categories to products passes authority downward. Breadcrumbs help both users and crawlers. Backlink strategy for ecommerce differs from blogs. Earn links to category pages and buying guides, not individual products that go out of stock. Partner with Canadian suppliers, get listed in industry directories, and create linkable assets like size charts or comparison tools. A single link to your "winter boots" category beats fifty links to discontinued SKUs. Content hubs separate winners from average stores. Build guides around "how to choose X" or "best Y for Z" that rank for informational queries and funnel traffic to product pages. A Montreal bike shop might create "cycling routes in Quebec" content that links to their gear categories. Ottawa SEO runs ecommerce sites in the 2,000–15,000 product range. We see most traction when clients fix pagination and faceted navigation issues first, then systematically rewrite product content in batches of 50–100 per month. Quick wins come from low-hanging fruit: products ranking positions 11–20 that need minor on-page tweaks and 2–3 contextual backlinks to jump to page one.