WordPress makes internal linking straightforward through its block editor (Gutenberg) or classic editor. Highlight the anchor text you want to link, click the link icon in the toolbar, then start typing the title of the page or post you want to link to. WordPress will show a dropdown of matching content from your site. Select the right one, hit enter, and you're done. For external links, paste the full URL instead. The key is choosing smart anchor text and relevant targets. Use descriptive phrases that tell users and search engines what they'll find on the destination page. Avoid generic text like "click here" or "read more". If you're linking to a page about Ottawa SEO services, anchor text like "local SEO services in Ottawa" works better than "our services". For sites with 50+ pages, planning your internal link structure matters more than the mechanics. Link from high-authority pages (like your homepage or popular blog posts) to important pages you want to rank. Spread links throughout your content naturally, not just in footers or sidebars. A good target is 2-5 internal links per 1000 words, depending on how much relevant content you have. WordPress plugins can help at scale. Yoast SEO shows internal linking suggestions in the editor sidebar. Link Whisper suggests relevant links as you write and can audit your existing structure. For a 500+ page portfolio like we run, these tools save hours of manual work. Common mistakes: linking the same anchor text to different pages (confuses search engines about which page should rank), linking only from new posts to old posts (creates a one-way flow), and forgetting to update links when you change URLs. WordPress doesn't automatically redirect when you change a slug, so use a redirect plugin or update internal links manually. Check your link structure every quarter if you publish regularly. Orphan pages with zero internal links are invisible to both users and Google's crawler.