Internal linking in WordPress is straightforward but most sites do it poorly. Open any post or page in the block editor, highlight the anchor text you want to link, click the chain icon in the toolbar, and start typing the title of the target page. WordPress will autocomplete your existing content. Hit enter to insert the link. That's the mechanical part. The strategy is where most people fail. Use anchor text that describes what the user will find on the destination page, not generic phrases like "click here" or "learn more". If you're linking to a page about local SEO pricing, use anchor text like "local SEO packages" or "what local SEO costs in Canada", not "our services". Build topical clusters by linking pillar pages to supporting content and vice versa. A pillar page on technical SEO should link out to child posts on Core Web Vitals, schema markup, and XML sitemaps. Those child posts should link back to the pillar and to each other when contextually relevant. Aim for 3 to 5 internal links per post minimum. More is fine if the content is long and the links add value, but don't force it. Avoid linking the same anchor text to different URLs across your site, it confuses Google about which page to rank for that term. At Ottawa SEO, we audit internal link distribution using Screaming Frog to find orphaned pages with zero inbound links and over-linked pages that hoard authority. We prioritize linking to commercial pages from high-traffic blog posts to move PageRank where it matters for revenue. If you run a large WordPress site, consider Link Whisper or similar plugins to surface linking opportunities automatically, but review suggestions manually because plugins often recommend irrelevant links just to hit a quota.