Content SEO starts with intent-driven keyword research. Identify what your audience searches for using tools like Ahrefs, SEMrush, or Google Search Console data. Look for queries with meaningful search volume (even 50-200 monthly searches can be worthwhile in B2B niches) where you can genuinely add value. Separate informational intent (how-to, what is) from transactional (buy, hire, pricing) and map content types accordingly. Structure matters as much as words. Use a single H1 matching the primary keyword, then H2s that cover subtopics searchers expect. Google's People Also Ask box shows what else users want answered in the same session. Front-load your answer in the first 100 words so featured snippet algorithms and impatient readers both get satisfaction. Keep paragraphs short, use bullet points when listing steps or options, and add relevant examples or data points that competitors skip. Optimize on-page elements methodically. Title tags should be 50-60 characters with the primary keyword near the front. Meta descriptions won't directly rank you but a compelling 140-155 character summary improves click-through rate, which does influence rankings over time. Use descriptive alt text on images both for accessibility and to rank in image search. Internal links to related content help Google understand your site's topical authority and keep users engaged longer. Publishing isn't the finish line. Monitor rankings in Search Console, track which pages earn backlinks naturally, and update underperforming content every 6-12 months with fresh data or expanded sections. At Ottawa SEO Inc., we see the biggest gains on pages that answer the question thoroughly in 800-1500 words rather than thin 300-word posts or exhausting 3000-word essays that bury the point. Content SEO is less about formula and more about consistently being the best answer for a specific search query.