Notion is primarily a collaborative workspace tool, not a content management system designed for SEO. When people ask about backlinking in Notion, they usually mean one of two things: creating internal wiki-style links within Notion (which doesn't help SEO), or getting external websites to link to public Notion pages (which can work but has limitations). For internal Notion links, you use the @ symbol or double brackets [[page name]] to create connections between pages in your workspace. These are great for organizing knowledge bases internally but carry zero SEO value since they're not crawlable by search engines in private workspaces. If you've published a Notion page publicly and want it to rank or attract backlinks, treat it like any other web page. Share the public URL, promote it through outreach, and build links the same way you would for a blog post. The problem is Notion pages have weak technical SEO foundations: slow load times, limited schema markup, no custom meta tags, and you're locked into Notion's subdomain structure unless you use a custom domain wrapper service. At Ottawa SEO Inc., we generally advise against using Notion as a primary public-facing content platform if SEO matters. It's excellent for internal documentation and team wikis, but for content you want to rank, a proper CMS like WordPress gives you control over technical elements that actually move the needle. If you're already committed to Notion for public content, focus on creating genuinely useful resources worth linking to naturally, then do manual outreach to relevant sites in your niche. The ROI on building backlinks to Notion pages is typically lower than building them to a site you fully control. You can't optimize load speed, can't inject structured data easily, and Notion's infrastructure changes are outside your control. Use Notion for what it's good at, but don't expect it to compete with dedicated web properties for competitive search terms.